African Football, Identity Politics and Global Media by Tendai Chari, Nhamo A. Mhiripiri

By Tendai Chari, Nhamo A. Mhiripiri

This edited quantity addresses key debates round African soccer, identification development, fan cultures, and either African and international media narratives. utilizing the 2010 FIFA global Cup in South Africa as a lens, it explores how soccer in Africa is in detail sure up with deeper social, cultural and political currents.

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Additional info for African Football, Identity Politics and Global Media Narratives: The Legacy of the FIFA 2010 World Cup

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In 1995, the Rugby World Cup was deployed as a symbolic means of uniting a newly democratic society emerging from the minority privilege mentioned above. It was ‘seen as a political masterstroke’ (Keech, 2004: 105) when Mandela arrived at the Final wearing a Springbok rugby shirt. A sport once regarded as the acme of white male minority privilege was instantaneously heralded as a vehicle for transcending that heritage and representing national pride, honour and identity (Maguire, 1999: 177). It has been argued that the FIFA World Cup has influenced attitudes towards national identity within hosting countries (Ismer, 2011), as well as perceptions of those nations in the global community (Vidacs, 2011).

2%), who preferred to watch on TV (for an account of the gendered implications of the Finals, see Pillay & Salo, 2010). These numbers partly reflect a culture of affluent male football fans keen to see as many matches in person as possible. For example, a Swedish father (aged 70) and son (aged 41) were among the respondents. They had been to every World Cup Final since 1990. This was part of their lifestyle: they were football fans at home, supporting a local team, but the trip abroad to combine the World Cup with tourism was the highlight for them as fans.

Which of these ‘truths’ is representative of the ‘real’ South Africa? I believe that considering my experiences through the poststructural lens suggested by Michel Foucault has allowed me to contextualize and understand how such polar opposite ‘truths’ can co-exist. Cape Town Monday 14 June – Italy vs. Paraguay Cape Town is wet. But, when the sun emerged from behind the clouds and cast a rainbow across Table Mountain I began to see why this was such a popular place. My ride from the airport to my bed and breakfast was a shuttle Combi skilfully driven by Mohammed, an incredibly friendly guy who described himself as ‘Cape Town, born and bred’.

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