By Dave Lawrence
Real web design is a brand new method that fuses conventional strengths of dependent, stepped, and iterative techniques to layout and implementation, sharply targeted all through a undertaking on defining and attaining the specified goal, usability and aesthetic features – that are crucial specifications of any site. This e-book bargains functional dialogue of latest views on usability and aesthetics, and a down-to-earth, dependent method of designing an internet site or instructing web site design.
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Extra resources for Balanced Website Design
The next part of this chapter is split into two sections so that we can fully consider both straight usability and curved usability in detail. We discuss a detailed list of guidelines and conclude with a derived set of usability heuristics. The final section of the chapter deals briefly with 3. Website Usability 43 aspects such as the consideration of target user characteristics, context of use, and usability testing. Straight Usability Typical examples of sites that require ‘self-evident’ (straight) usability characteristics might be a solicitor’s website, an insurance company’s website, or a standard retail website.
Any member of the target user population) use the item for the intended purpose? Could they use it with ease? Does it slow the (main) activity down, or does it adversely affect it in another way? Does the ‘usability approach’ contribute positively to the (main) purpose in some way? These are general features of usability and hence apply to website usability just as much as to, say, the design of a kettle or a fan heater, for example. 3. Website Usability 39 Nielsen and Molich  summarise good website usability as being easy to learn, easy to remember, effective to use, understandable, and giving satisfaction.
3a [see plate 13] illustrates a typical artist’s website, although sites on this topic can be much more abstract in their navigation and clarity of purpose. , exist on the page but are not blatant and do not detract from the main focus – the artist’s work. 3. Website Usability 47 A certain degree of time and exploration is needed to find out which icon is for which purpose. Fig. 3a: An artist’s website Fig. 3b: A musician’s website Another example of a curved usability website is illustrated in Fig.