Beyond the Scoreboard: An Insider's Guide to the Business of by Rick Horrow

By Rick Horrow

move backstage together with your insider’s entry to the high-pressure, high-stakes enterprise recreation.

In Beyond the Scoreboard, Rick Horrow, recreation enterprise analyst for Fox activities, Bloomberg television, Bloomberg Businessweek, and the BBC and host of PBS Nightly company Report’s “Beyond the $coreboard,” and Horrow activities Ventures’ vp Karla Swatek take you to the boardrooms, negotiating tables, and government suites of sport’s so much influential powerbrokers.

Beyond the Scoreboard tackles sport’s hot-button issues head on. You’ll see

• how sponsors degree go back on funding with game businesses;

• how seasoned groups negotiate with governments to make a stadium deal;

• the impression of the game facility construction growth on groups’ backside traces;

• how game brokers try and maximize the price in their in-demand consumers; and

• the influence on groups and fanatics of innovative alterations in sleek price tag promoting.

no matter if you're one of many thousands of people that play myth activities otherwise you simply need to know extra approximately how your favourite groups make certain their thoughts, you’ll learn the way the specialists make bargains take place.

And with enticing sidebars and particular interviews from the main robust figures in recreation, together with Roger Goodell, David Stern, Brian France, and Gary Bettman, you’ll achieve professional research from those that have performed management roles in the most extreme negotiations and profitable enterprise offers in game heritage.

There’s not anyone greater outfitted to provide an explanation for what it takes to be a hit in recreation advertising, sponsorships, facility financing, or producing media assurance than Rick Horrow, the activities Professor. In Beyond the Scoreboard, Horrow and Swatek give you an all-access cross to the multibillion-dollar international activity.

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Additional resources for Beyond the Scoreboard: An Insider's Guide to the Business of Sport

Sample text

Other sports’ All-Star Weekends and top golf and tennis events have historically been synonymous with extravagance. But after Sarbanes– Oxley legislation mandating corporate transparency passed in 2002, in the wake of the Enron meltdown, and after the government and the media cracked down on corporations receiving recession-driven federal 18 The Mega Master Super Series XLXL bailout funds but still throwing lavish events—Northern Trust Bank, for instance—companies have scaled back on entertaining around All-Star celebrations.

I looked around at what had been done for years, and it was all very serious. My belief has always been that sports is the greatest entertainment there is. With sports, you could have the world’s worst job, but you can be taken away to another place for two or three hours when you’re watching a game. ” Terry Bradshaw tells this story about what it was like in the early days working for FOX Sports chairman David Hill. In 1994, FOX’s first season carrying NFL games, the cast of FOX NFL Sunday decided it needed to be more serious.

That attendance collapse has yet to happen—NFL crowds have been stable over time, MLB reached all-time high in 2010, and even hockey now averages 93 percent of capacity. Sports fans clearly understand that the television experience is one type of viewing opportunity, and attending an event is, quite literally, a whole different ball game. What’s more, NFL Network head and former ESPN chief Steve Bornstein has been overheard as saying to never underestimate a viewer’s desire for sports programming.

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