Brand Identity Essentials: 100 Principles for Designing by Kevin Budelmann

By Kevin Budelmann

This publication is the fourth publication within the crucial sequence following format necessities, Typography necessities, and Packaging necessities. It outlines and demonstrates uncomplicated emblem and branding layout directions and principles via a hundred ideas together with the weather of a profitable picture identification, identification courses and model identification, and all of the a number of options and components concerned.

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58 Brand Identity Essentials •• 0 •• " 4. '. •• ........... . ... ,to· • ••• Bunch ..... _...... • ••" .! ' ....... ,.. , •• •••••• • ··O-·--..... ;' ~~ . • •• ! " .. ' . •" • o 4 3 Sto ry 59 STORY 27 Brand Stories From religious parables to folk songs to business case studies, stories serve as a primary vehicle for communicating comple x ideas in a clear, easily digestible way. Modern-day brands are promises, and every promise naturally sets a plot in motion : Will the promise be kept or broken?

O 4 3 Sto ry 59 STORY 27 Brand Stories From religious parables to folk songs to business case studies, stories serve as a primary vehicle for communicating comple x ideas in a clear, easily digestible way. Modern-day brands are promises, and every promise naturally sets a plot in motion : Will the promise be kept or broken? It goes without saying that a brand should keep its promises. They serve as the moral of the brand story-why the "story" was written and what it means to the reader/customer.

Proces 15 Bunch 2. Secrecy/Censorship Anna Filipova 3. Back to Heritage 5 4. From the Desk of Lola still room Jessica Fleischmann 5. The Ellen Theatre Meta Newhouse Design Bunch Bunch, Josip Zanki Typography 47 TYPOGRAPHY 21 Type and Meaning Typefaces may vary, but whenever typography plays an important role in a brand identity, we can assume that the brand is appealing to a reader-someone who appreciates prose, or at least a good headline. They might be a comic book reader as much as a Shakespearean scholar, but, nonetheless, we expect them to read .

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