By Michael Oriard
Expert soccer this day is a $6 billion activities leisure undefined. during this astute field-level view of the nationwide soccer League due to the fact 1960, Michael Oriard appears heavily on the improvement of the game and on the snapshot of the NFL and its precise position in American existence. on the center of this tale is a question without uncomplicated resolution: has the intense commercializing and "branding" of NFL soccer because the overdue Nineteen Eighties paradoxically weakened the cultural energy of a recreation whose allure for greater than a century was once essentially noncommercial?
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Extra resources for Brand NFL: Making and Selling America's Favorite Sport (Caravan Book)
Hunt, announced plans for a new league with teams in Dallas, Houston, Denver, Los Angeles, Minneapolis, and New York. Bu√alo and Boston were soon added. Hunt, along with Houston’s Bud Adams (a fellow Texan and oilman) and their other partners, did not want war with the nfl. Hunt came up with the idea for a rival league only after failing to acquire an nfl franchise, then discovering that he was not alone in his frustration. Hunt even naively approached Bert Bell to be commissioner of both leagues, à la Major League Baseball with its American and National Leagues.
75 per man. After several more years of shaky ﬁnances, the Packers won nfl titles in 1929, 1930, and 1931, then three more in 1936, 1939, and 1944; yet bankruptcy always loomed. Once, in the 1920s, Lambeau saved the team by persuading a friend to sell his Marmon roadster and loan him the proceeds. The ﬁnal crisis was repeatedly postponed until after the 1949 season, when the franchise was salvaged by a sale of stock to local citizens, with most of the 1,699 stockholders buying just one $25 share, and no one allowed more than 200.
The merger in 1966 completed the creation of the modern nfl. The 14-team league of 1960 now had 26 teams, acquiring an entire extended family in something like a second marriage. afl coaches were more freewheeling and innovative, and by the 1970s the old nfl clubs would have to adjust. ≤∂ In Davis, Rozelle acquired an evil stepbrother, and in Namath the entire league acquired the wayward son who proceeded not only to break all the rules but to get the other kids acting out. Rather than continue an expensive war, the nfl had grudgingly accepted the lesser league as a full partner, only to be remade in the afl’s image.