Brand NFL: Making and Selling America's Favorite Sport by Michael Oriard

By Michael Oriard

Expert soccer this day is a $6 billion activities leisure undefined. during this astute field-level view of the nationwide soccer League due to the fact 1960, Michael Oriard appears heavily on the improvement of the game and on the snapshot of the NFL and its precise position in American existence. on the center of this tale is a question without uncomplicated resolution: has the intense commercializing and "branding" of NFL soccer because the overdue Nineteen Eighties paradoxically weakened the cultural energy of a recreation whose allure for greater than a century was once essentially noncommercial?

Show description

Read or Download Brand NFL: Making and Selling America's Favorite Sport (Caravan Book) PDF

Similar miscellaneous books

Heroines of Sport: The Politics of Difference and Identity

Heroines of activity seems to be heavily at assorted teams of girls whose tales were excluded from earlier debts of women's activities and feminine heroism. It makes a speciality of 5 particular teams of ladies from various locations on this planet South African girls; Muslim ladies from the center East; Aboriginal ladies from Australia and Canada; and lesbian and disabled girls from varied nations all over the world.

Research Methods for Sports Studies

This complete and obtainable textbook deals an entire grounding in either qualitative and quantitative learn equipment for the activities reports scholar. The e-book deals the reader a step by step consultant to the learn approach, from designing a study venture, to amassing and analysing facts, to reporting the examine, all of that's richly illustrated with sport-related case-studies and examples.

Language and Linguistic Contact in Ancient Sicily

In the box of old bilingualism, Sicily represents a different terrain for research due to its exceptionally wealthy linguistic heritage, within which 'colonial' languages belonging to branches as varied as Italic (Oscan and Latin), Greek and Semitic (Phoenician) interacted with the languages of the natives (the elusive Sicel, Sicanian and Elymian).

Exhibiting Animals in Nineteenth-Century Britain: Empathy, Education, Entertainment

Unique animals have been coveted commodities in nineteenth-century Britain. Spectators flocked to zoos and menageries to work out lady lion tamers and hungry hippos. Helen Cowie examines zoos and traveling menageries within the interval 1800-1880, utilizing animal exhibitions to check problems with type, gender, imperial tradition and animal welfare.

Extra resources for Brand NFL: Making and Selling America's Favorite Sport (Caravan Book)

Example text

Hunt, announced plans for a new league with teams in Dallas, Houston, Denver, Los Angeles, Minneapolis, and New York. Bu√alo and Boston were soon added. Hunt, along with Houston’s Bud Adams (a fellow Texan and oilman) and their other partners, did not want war with the nfl. Hunt came up with the idea for a rival league only after failing to acquire an nfl franchise, then discovering that he was not alone in his frustration. Hunt even naively approached Bert Bell to be commissioner of both leagues, à la Major League Baseball with its American and National Leagues.

75 per man. After several more years of shaky finances, the Packers won nfl titles in 1929, 1930, and 1931, then three more in 1936, 1939, and 1944; yet bankruptcy always loomed. Once, in the 1920s, Lambeau saved the team by persuading a friend to sell his Marmon roadster and loan him the proceeds. The final crisis was repeatedly postponed until after the 1949 season, when the franchise was salvaged by a sale of stock to local citizens, with most of the 1,699 stockholders buying just one $25 share, and no one allowed more than 200.

The merger in 1966 completed the creation of the modern nfl. The 14-team league of 1960 now had 26 teams, acquiring an entire extended family in something like a second marriage. afl coaches were more freewheeling and innovative, and by the 1970s the old nfl clubs would have to adjust. ≤∂ In Davis, Rozelle acquired an evil stepbrother, and in Namath the entire league acquired the wayward son who proceeded not only to break all the rules but to get the other kids acting out. Rather than continue an expensive war, the nfl had grudgingly accepted the lesser league as a full partner, only to be remade in the afl’s image.

Download PDF sample

Rated 4.21 of 5 – based on 13 votes