By Annette Lynch
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Extra info for Changing Fashion: A Critical Introduction to Trend Analysis and Cultural Meaning
The six fashion-change theories summarized below, while relevant to the contemporary time period, are largely vested in foundational work by Freud, Flügel, and Maslow. Classic theoretical writing on the perception of novelty, the conflict between the motivations of modesty and display, the pleasuredriven libido, and the human needs hierarchy are central to an understanding of application of psychology to fashion change in the twenty-first century. Following the summary of theories are new millennium case studies, illustrating the application of these theories to contemporary dress expressions.
One of the early leaders was Ernest Thomas Seton, who focused on exposing young boys to the dress, traditions, and skills of Indians, as a means of recapturing essential American character in young men growing up in post-Frontier modern America (Deloria, 1998). Hand-making costumes and dressing up as Indians was a key component of Seton’s boys’ camping program. The idea was that as young men made the costumes they would be transformed as they attempted to reconcile the meanings and experiences carried by the Indian costumes with their daily modern lives.
7. Experiencers are motivated by self-expression. Experiencers are fashion forward and risk takers, seeking the new and the interesting. Active both socially and physically, they are high-functioning consumers in the fashion, entertainment and social milieus. Consumption is dictated most by interest in innovative, leading-edge, cool style. Experiencers want to stand out in the crowd. 8. Innovators are located in the uppermost position in the VALS framework, with maximum access to resources and innovativeness.