Fashion forecasting by Kathryn McKelvey; Janine Munslow

By Kathryn McKelvey; Janine Munslow

Content material: half 1: The functionality . What are type prediction businesses? What prone do they provide?. who're they? right here & There, WGSN, Promostyl, development Union, Peclers, innovations Paris. How do they work?. who're their shoppers - from designers to outlets, brands, window dressers?. staff - designers, photo designers, freelancers in layout and representation, photographers, weavers, knitters, printers and so on. the necessity to be first!. half 2: the method . what's 'direction'?. How they locate notion for a brand new seasons subject matters? - intuition, shuttle, exhibitions, politics, social stipulations, libraries and so forth. Why 'colour' first and what is concerned? Fibre and upholstery brands. industry degrees catered for utilizing suitable representation kinds. How does the 'look' emerge?. amassing intelligence - freelance newshounds, retailers, shops, freelance photographers. the place exchange festivals and foreign style exhibits slot in. what's consultancy - operating with shoppers to enhance and marketplace product. Sampling with directional clothing. half three: speaking ideas/Illustration . As a case research (1-3):. 1. constructing development details. 2. producing student's personal intelligence fabric. three. constructing layout, for instance, for 3 issues. up to date representation options - intermediate point, utilizing the pc and software program equivalent to Adobe PhotoShop and Illustrator (raster and vector pix) to convincingly advertise a pattern. directions on quite a few attainable results. Gallery of recent new release of kinds. half four: advertising . image innovations and achieveable results utilizing the aforementioned software program and in addition web page format software program comparable to Quark Xpress/Adobe InDesign. basic use of typography, company id, grids?. modern promotional activities/stencil campaigns, paintings like Bernie Reid, Lizzie Finn, Julie Verhoeven, Deanne Cheuk, yet unique adaptations. Gallery of recent equipment of merchandising

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Robot dresses. Tops - assemble tanks and shells. Geometric seaming. Bodysuit - cut-out. Colour-blocked swimsuit. PRINTS & GRAPHICS Geometric and artistic Stripe - 30s inspired. Spectator. Geometric - de Stijl. Bauhaus inspired. Abstract graphics. DETAILS Menswear and graphic Sculpted seaming and blocking. Oversized zipper. Hardware trims. Envelope pocket. Bellow pocket. Leather trim. Colour-blocking. here & there FABRICS Industrial and sleek 29 HERE & THERE HANDSEWN POCKET AN This spread illustrates a refined colour palette for the Formalist theme, key garment items by theme and flat drawings showing silhouette and proportion, as well as key details for the themes.

Tweed - tropical. Handloom. Oversize plaid. Shirting - discharged print. Menswear. Jersey - overdye. Tie-dye. Bleached effect. Denim - bright. Over painted. Linen. Knits - retro stripe. Pigment coloured. Jackets - oversized blouson. Boxy utility. Cropped spencer. Dresses - utility pinafore. Hooded. Layered tanks. Tops - revised polo. Voluminous cut. Woven tees. Tunics - fabric blocking. Jeans - handmade jeans (hand-sewn pocket, leather strap). Tees - overdye. Piece dye. Pigment dye. Screen prints.

Vegetable dyed. Hemp. Raw. Cotton - pigment vegetable. Indigo dye. Random dye. Tweed - tropical. Handloom. Oversize plaid. Shirting - discharged print. Menswear. Jersey - overdye. Tie-dye. Bleached effect. Denim - bright. Over painted. Linen. Knits - retro stripe. Pigment coloured. Jackets - oversized blouson. Boxy utility. Cropped spencer. Dresses - utility pinafore. Hooded. Layered tanks. Tops - revised polo. Voluminous cut. Woven tees. Tunics - fabric blocking. Jeans - handmade jeans (hand-sewn pocket, leather strap).

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