Flash Advertising: Flash Platform Development of Microsites, by Jason Fincanon

By Jason Fincanon

Create awe-inspiring, striking Flash advertisements, microsites, advergames, and branded purposes that interact shoppers and reveal their worthy to consumers. developing Flash advertisements grants the nuts and bolts of the improvement strategy from preliminary layout notion to advert of completion. you will research the simplest practices for:

* gaining knowledge of the myriad of advert specifications, points in time, caliber and model regulate matters * developing advertisements that stability crusade ambitions with layout constraints * getting ready and development advertisements with staff and quality controls criteria * utilizing kinds and information in advertisements with out dossier bloat * dossier optimization thoughts for swf documents * third celebration wealthy media applied sciences that go beyond the 30k banner * Integrating video into websites and banners * Social media functions * Trafficking and monitoring advertisements for impressions, interactions, clicks, and conversions * utilizing ActionScript to avoid wasting improvement time and enforce crew standards

Published tasks constructed with the practices and AS code offered within the publication can be found at the spouse site http://www.flashadbook.com

* Real-world examples of wealthy media advertisements and AIR purposes

* Industy insider tips and workflows from award profitable designers

* better half website with case stories, and re-usable AS3 and Flex code snippets

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Extra resources for Flash Advertising: Flash Platform Development of Microsites, Advergames and Branded Applications

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Remember that a user won’t have the benefit of a creative brief or meetings about the project to fully understand the work in question. The work has to do that on its own. The overall goal of a campaign will typically fall into one of two areas: brand awareness or direct marketing. The purpose of brand awareness is exactly what you would think it is: to raise awareness of the brand itself. You aren’t necessarily advertising a particular product or service, but you are trying to drive customers to at least consider the brand more closely the next time they see it in the store.

Within an hour, she starts receiving numerous notifications of bugs in the site; bugs in areas she thought she had tested the day before. Mary opens the site in her Web browser and starts to navigate to the sections that contain the reported issues, and sure enough, there are a lot of areas that have mysteriously decided to break. fla files and starts to search for the cause of each bug. As she digs through the code in each file, she comes across a couple of possible culprits and makes changes to those lines.

Sell It Selling your client’s product through online banner ads requires a different approach than raising brand awareness. For starters, your viewers are (hopefully) already familiar and comfortable with the brand. This works in your favor because they may only catch a 31 32 Chapter 2 DESIGNING BANNER ADS glimpse of your ad from the corner of their eye as they are reading an article. Because the brand awareness campaigns for this particular client were successful, the viewer remembers the brand and takes a look at the banner.

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