Online Fundraising Essentials, Second Edition

Originally released via Stevenson, Inc., this functional source presents nonprofit firms and execs with thoughts for producing extra on-line contributions and leveraging web content for fundraising. it really is choked with how one can have interaction viewers, converse with donors, and upload  interactivity, revenue-generating on-line occasions and investment possibilities to an organization’s web site.  

Important themes coated include:

  • Integrating fundraising into websites
  • Social media
  • Building lists
  • Online tools
  • Online donor engagement
  • Blogs
  • Online events
  • Online surveys
  • Online giving
  • Attracting potential donors
  • Community building

Please be aware that a few content material featured within the unique model of this identify has been got rid of during this released model as a result of permissions issues.

Chapter 1 advent: Addressing the necessities (pages 4–7):
Chapter 2 construct Your checklist and have interaction site viewers (pages 8–10):
Chapter three Make Your site own, Interactive (pages 11–14):
Chapter four speak in a number of methods (pages 15–21):
Chapter five percentage Ever?Changing investment possibilities (pages 22–24):
Chapter 6 Invite diversified kinds of Giving (pages 25–29):
Chapter 7 on-line occasions that Generate profit (pages 30–34):
Chapter eight The Web's function in significant presents (pages 35–40):
Chapter nine How Others are elevating information and money (pages 41–45):
Chapter 10 assistance for comparing on-line Effectiveness (pages 46–49):

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Extra info for Online Fundraising Essentials, Second Edition

Sample text

There were still signiªcant internal enmities—especially those between the factions headed by the Tiepolo and Dandolo families, which might have been rooted in class—but quarrels neither threatened 7 On the early doges, see Pompeo Molmenti, “I bandi e i banditi della repubblica veneta,” Nuova Antologia, XVIL (1893), 126–129. Frederic C. Lane, Venice: A Maritime Republic (Baltimore, 1973), 91–95; Marvin B. Becker, Medieval Italy: Constraints and Creativity (Bloomington, 1981); idem, Civility and Society in Western Europe, 1300–1600 (Bloomington, 1988).

The early doges and their families were famous for their involvement in conspiracies and vendettas. In the late twelfth and thirteenth centuries, however, new families who had made fortunes in trade with the Levant seized the dogeship and transformed the institutions of Venice to serve their interests, encapsulated in the belief that domestic political violence was bad for business. Moreover, as Lane argued, generations of experience at sea, where a ship’s captain had nearly absolute power and where the fastest ship in a convoy had to accommodate itself to the slowest, created habits of collective obedience that resulted in a distinct form of political behavior.

The civic mood throughout these years was one of pervasive anxiety: “We are in such a state that our demise appears to be imminent. . To live in this manner is the height of insanity. . ” Speakers repeatedly criticized every facet of government—the ªsc, the administration of justice, the selection of ofªcials, and the conduct of military affairs and foreign policy. ” One popular explanation was that private interest had become more important than the general welfare. 23 Civic debates exposed all of the systemic weaknesses of republican government throughout the communal era.

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