Package Design Workbook The Art and Science of Successful by Steven DuPuis, John Silva

By Steven DuPuis, John Silva

The paintings and technology of profitable Packaging This new addition to the sequence will offer readers with a considerate packaging primer that covers the demanding situations of designing packaging for a aggressive marketplace in a truly hardworking and correct approach. The publication will tackle all points of the inventive strategy together with selecting a package deal layout, shades and fabrics, ultimate finishes, and distinctive issues resembling awkward gadgets and specific show concerns. This booklet will holiday down the method of layout in a way more complete means than so much books at the topic, which simply study the ultimate designs. As with the former books within the sequence, it's going to additionally provide case reviews within the again 1/2 the ebook with the textual content targeting why particular colours, codecs, style remedies, and finishes have been selected, and what the ensuing results at the patron and for the buyer have been. --This textual content refers to an out of print or unavailable variation of this identify.

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Packaging must be seen as a holistic proposition. It must fulfill both the emotional and physical expectations of consumers. It must connect with consumers on both levels. A successful package provides benefits to the consumer. For example, it can be a functional benefitit's easy to hold, dispense, and dispose of. On an emotional level, packaging creates trust in a brand. It allows consuQ. 54 PACKAGE DESIGN WORKBOOK mers to react to emotional cues such as wellness, nutrition, or appetite appeal.

Sure we have to have methodologies and research, but sometimes, as a result, we over intellectualize. Things should be more simple. Q. Where do you see this industry going in the next five years? A. The packaging industry and packages themselves will change. We'll see more intelligent packages-they will talk to you. Packages will calculate the right nutritional value. There will be more multilingual packages. I think the design industry is in a good place. The power of design in packaging has yet to be fully recognized.

Understanding trends helps designers entertain, influence, inform , and motivate consumers' product purch ase decisions. • Sustainability Z PACKAGING TRENDS • Total Retail Experience • Bil/boarding • Private Label • Lock of Brond Loyalty Pacl

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