Personality Presenters: Intermediaries with Viewers by Frances Bonner

By Frances Bonner

Tv presenters are key to the sociability of the medium, conversing on to audience as intermediaries among audiences and people who are interviewed, practice or compete on reveal. As pursuits of either nice affection and derision from audience and the themes of radio, web, journal and newspaper insurance, many have careers that experience lasted virtually so long as post-war tv itself. however, as a career, tv offering has got little scholarly cognizance. "Personality Presenters" explores the position of the tv presenter, analysing the unique talents possessed via diverse different types of host and the expectancies and problems that exist in regards to the advertising of some of the movies, books, purchaser and cultural items with which they're linked. The shut involvement of presenters with the content material that they current is tested, whereas the influence of the presenters' personal famous person at the projects that they practice is scrutinised. With a spotlight on non-fiction leisure indicates comparable to online game indicates, way of life and fact indicates, chat, sunlight hours and speak exhibits, this e-book explores problems with shopper tradition, advertisements and superstar, in addition to the relationship of presenters with moral concerns. delivering exact case experiences of the world over regarded presenters, to boot comparisons among nationwide presenters from the united kingdom and Australia, "Personality Presenters" offers a wealthy dialogue of tv presenters as major conduits within the stream of rules. As such, it is going to attract sociologists in addition to these operating within the fields of pop culture, cultural and media reports and cultural thought.

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This is a clear demonstration of the main gain for guests willing to take part knowingly in an encounter with a synthetic personality. Being a good sport or game to have a go are both much valued qualities which can be exhibited in these contexts. It is more risky than being a star in an ordinary car on Top Gear, but has a greater payoff if the guest can hold his or her own in the far more trying than usual and highly unpredictable situation where they are certainly not the main attraction. Conclusion Presenting then requires in most cases the development of a sociable setting and behaviour in which the presenting persona can operate as a cultural intermediary as well as helping to work through issues in the public domain.

Critics had hoped for something new but the only personalities evident who were new were wrestlers and puppets, and otherwise they had ‘the same old formats and aging comedians they had heard on radio and seen on the vaudeville circuit’ (2005: xii). She discusses the reasons for this, especially the way in which such personalities were considered ‘pre-sold’ to audiences and able to ease their transition to the new medium (2). Her study concentrates on comedy, which was not quite as dominant in Australia given the presence of public as well as commercial broadcasting, although comedians and variety performers could be found on both systems.

Fatness, away from food programmes, is usually treated as a problem, as it is with Oprah Winfrey’s long and public saga with weight loss and gain. Its comparative acceptability for food presenters through its generic justification as a consequence of their speciality, is echoed with talk show presenters for whom it functions as a sign of shared travail with those presenting their stories on screen for exploration and treatment. Vanessa Feltz and Ricki Lake provide two more examples here. Most presenters are shot primarily in close-up or head and shoulders, although the industrial distaste for the ‘talking head’ which saw British newsreaders move from sitting behind a desk to standing in a studio, had consequences far beyond that, as game show hosts stood and lifestyle presenters walked around.

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