Radio Reciever Design [Part 1] by K. Sturley

By K. Sturley

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After layoffs at CBS in the late 1980s, Rather publicly called it a “tragic transformation from Murrow to mediocrity” at the network and added that it was becoming impossible for CBS to maintain the Murrow tradition of outstanding broadcast journalism (Allen, 2001). qxd 7/7/2004 5:46 PM Page 27 Producing Today’s News EMPHASIS ON ANCHORS Of course, Rather’s indignation during this time did not prevent him from accepting a raise in his salary, to $3 million a year. That salary pales in comparison to the deal Katie Couric signed with NBC in 2001 (“‘Today’ co-host,” 2001).

Most have to be general assignment reporters, covering different stories every day. News releases Stations receive dozens, maybe even hundreds of news releases every day, and it is up to the producer to determine their news value. Some are simply notices of meetings, organizational happenings, etc. Others might have items of genuine interest. It is important for the producer to realize that all of these releases are essentially public relations tools, and the people that send them have a specific agenda.

The key to a run­ down is flexibility, because producers will constantly make changes in stories right up to news time and even into the show. 1 BROADCAST NEWS PRODUCING Two Views of a Newscast Rundown SOURCE: Photographs by Mary Lou Sheffer. Printed by permission. breaking news happens during the newscast, the producer will have to insert it into the rundown in the appropriate place. All newsroom personnel—the news director, producers, reporters, photographers, technical directors, control room operators, and anchors— work off the same rundown.

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