Sports Broadcasting by Brad Schultz (Auth.)

By Brad Schultz (Auth.)

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Another interesting format is the “Battle of the Sexes” match, which became quite popular during the women’s rights movement of the 1970s. Tennis players Billie Jean King and Bobby Riggs showed the popularity of this kind of event with their match in 1973. Thanks to heavy pre-event promotion and publicity, the match drew a huge crowd inside the Houston Astrodome and attracted millions of viewers on national television. The popularity of such events waned a bit in 1975after a made-for-televisionhorse race involving Foolish Pleasure and the filly Ruffian.

Where do they go from here? As a youth, Brooklyn native Donald Honig remembers waiting out this endless sports cycle on a street corner near his home. “Every night at nine Impact 25 we would stand in front of the candy store waiting for the Daily News truck to come up. It was like the docking of a luxury liner. Why was this such an important event? Because the details of the Dodger game were in there. We already knew every pitch that was thrown. We listened to the game on the radio. We discussed it for three hours.

More than any other announcer, Cosell institutionalized the role of an entertaining sports broadcaster on a national level. According to Dave Kindred of The Sporting News, Cosell “had no abiding interest in the game itself, but he certainly loved the stage it gave him. And no one entertained more sports fans than Cosell on Monday nights. ” Certainly announcers entertained fans long before Cosell. But men like Dizzy Dean, Bob Prince, and even Cosell’s partner Don Meredith were more often viewed as clowns and looked down upon by other broadcasters.

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