By Tom Cannon
In an atmosphere the place the probabilities of failure are a lot more than luck, what's going to make your organization a winner? Drawing from fifty years of expertise, learn, and remark in entrepreneurial method, Tom Cannon bargains a video game plan for entrepreurs. Dividing the publication into uncomplicated parts—the market (external atmosphere) and the association (internal environment)—he outlines the 10 center features that each enterprise needs to grasp for you to be triumphant. Illustrating each one precept via examples of genuine businesses, and fascinating the reader via diagnostics, checklists, and different interactive workouts, Cannon provides a necessary source for marketers; managers of startups, spinoffs, and different entrepreneurial devices; and scholars of procedure and company improvement. on the middle of the publication is an emphasis on how marketers can execute bold visions and methods by way of studying the fundamentals and spotting possibilities to regularly enhance and innovate.
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Extra info for The Entrepreneur's Strategy Guide: Ten Keys for Achieving Marketplace Leadership and Operational Excellence
You must be diligent in determining why customers stay with you, why others have left, and why you still do not interest prospects. Formalize your in-depth pursuit of Why? with such issues as: Why have your best customers stayed with you over time? Visit them on their home ground and seek the reasons in their words, not yours. Look at their applications for how they are using your offerings. This could reveal benefits you have not touted, and perhaps additions or innovations for your lines.
New ideas from TV and radio media? Surf Web by subject or Web site address? Strong response to impulse buying? Significant increases in online shopping? Seasonality and cyclical patterns? Fads? What repeat timing by product? Application? JIT opportunity for inventory reductions? Rising maintenance problems and expense? Tired product nearing end of market appeal? Higher productivity from technical advances? Meet a regular need vs. discretionary want? Sales appeal of upgrade or new version? Planned obsolescence that backfires?
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