The Fantasy Sport Industry: Games within Games by Andrew C. Billings, Brody J. Ruihley

By Andrew C. Billings, Brody J. Ruihley

Fantasy activity has develop into vast enterprise. contemporary estimates recommend that there as many as 33 million fable activity individuals within the US by myself, spending $3bn each year, with many thousands extra world wide. this can be the 1st in-depth research of delusion game as a cultural and social phenomenon and an important and becoming element of the modern activities economy.

This ebook offers an outline of the historical past of myth game and its shut connection to suggestions in activities media. Drawing on wide empirical learn, it deals an research of the demographics of fable activity, the motivations of myth game avid gamers and their importance as heavy shoppers of recreation media and as ultra-fans. It also draws cross-cultural comparisons among fable recreation avid gamers within the US, united kingdom, Europe and past.

The fable activity examines the foremost advertisement and media stakeholders within the creation and improvement of delusion game, and issues to new instructions for the myth recreation inside of smooth game business. It is therefore, fascinating studying for any pupil, pupil or specialist with an curiosity in activities media, activities company, fandom, the connection among game and society, or cultural studies.

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Extra resources for The Fantasy Sport Industry: Games within Games

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1. The following paragraphs include direct quotes from fantasy sport participants to support each motivation. ” In support of the camaraderie motivation, one participant stated, “I enjoy the camaraderie and how having a league with old acquaintances allows those relationships to stay strong even with people moving away and losing touch other times of the year. ” Many of the participants spoke of their “competitive nature” or drive to be the best. Some comments about competition mentioned fantasy sport as a competitive outlet for their own fading athletic abilities, while others spoke of a lack of personal athletic skills—fantasy sport was a replacement for athletic activity.

Later in the book (in Chapter 5), we will examine how the majority of participants play for free while a much smaller number wager substantial amounts of their take-home pay in grand attempts to win high-stakes leagues. This chapter delves into the role of speci¿ ¿c demographic variables in inÀuencing who 38 The Fantasy Sport Industry participates in fantasy sport and that larger, critical question of why. We will explore how men and women play with different frequency and for different reasons—and the fact that these reasons change when they move from single to married status (or vice versa).

6) and will respond to marketing efforts in similar manners. Scholars such as Mullin, Hardy, and Sutton (2007) have noted the potential problems with assuming heterogeneity outside of demographic distinctions while assuming homogeneity inside these demographic groups. As such, it becomes important to Player’s heterogeneity 39 test motivations for groups such as fantasy sport participants from a macro level (as in Chapter 2) with a direct comparison to micro-level demographic trends (discussed in the current chapter).

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